Bestseller Campaigns aren’t all they’re cracked up to be because (most of the time) they violate all the principles of grassroots marketing. Here’s a longer explanation of what can go wrong with Amazon Bestseller Campaigns.
What is a good rank for someone who just started out? Near Mama’s Heart hovers in the 100,000’s range. I’ve seen it as low as 59,000. How many books are actually on Amazon.com?
Bestseller Campaigns aren’t all they’re cracked up to be because (most of the time) they violate all the principles of grassroots marketing. Here’s a longer explanation of what can go wrong with Amazon Bestseller Campaigns.
Comment by Steve Weber — February 21, 2007 @ 8:41 pm
A friend told me he bought a copy of my book “It Came From Citrus Heights” from Amazon and the rating went from #4 million to # 2 million. Briefly.
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Comment by Don Baumgart — February 22, 2007 @ 9:30 am
More discussion of this in today’s Wall Street Journal.
Comment by Steve Weber — March 23, 2007 @ 10:08 am
What is a good rank for someone who just started out? Near Mama’s Heart hovers in the 100,000’s range. I’ve seen it as low as 59,000. How many books are actually on Amazon.com?
Comment by Colleen Newman, author of Near Mama's Heart — March 23, 2007 @ 7:23 pm
Colleen,
Have a look at Morris Rosenthal’s explanation of Amazon’s Rankings.
Comment by richard — March 28, 2007 @ 11:35 am